The Interdisciplinarian, Episode 3: Oren Root (VMware) on Managing Customer Product Value

Cultivating successful relationships between enterprise software vendors and their customers is a challenge- you know if you've been there! The customer has a lot of moving parts and your job is to listen, consider, and deliver them a good outcome. That's why they came to you in the first place. In this episode, Oren talks about his process at Socialcast (a VMWare company), balancing customer input with data and purposeful experimentation to get the customer great outcomes.